Posts by

Caprice Yu

creativity2011AD2

Creativity, 2011 A.D.

Alexander McQueen has an exhibit at the Metropolitan Museum of Art in NY right now. I went there on the Tuesday after July 4th when it seemed like most of the city had to go back to work. No lines and a less crazy crowd then usual meant getting up-close time with one of the…

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brain

Mistakes & Why They’re Not Wrong

Something very interesting happens when you paint with watercolors: mistakes. You can’t always control the flow of water. It lifts the paint and carries it somewhere you never thought to put it, often creating beautiful, serendipitous patterns. When th…

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draper

The Draper Cycle

I’ve never met more workaholics that in an ad agency. Admittedly I’m one of them. As I type this at my desk at work at 9pm, I can see at least half of the creative department outside my office cranking away like it was noon. Do we work to distract ourselves? Does writing o…

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drum

Using Our Power for Better

Every day, I go into my office and never really know what to expect. Problems fly at me from all directions and I spend the day with some very smart people, thinking up the most creative ways to tackle those problems. We make big leaps, throw out seemingly non-linear i…

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