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Advertising

MAS DUMBO classroom

The Print Won’t Be Getting Better

Firstly, I have to state that I have nothing against print advertising. As an art director who attended design school I, feel I have as much appreciation for a brilliantly done print piece as anybody.  Last week Jeff Goodby, one of our modern creative legends…

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Procrastination

Personal Projects & Procrastination

Personal projects are very important. They give us creative types the chance to create work without clients and restrictions; to explore new creative avenues and methods without fear of scrutiny or rejection; to create something that may change our lives forev…

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5_react_ad

Why 5 React Gum TV Spot Works: Customer Identity Recognition

5 React Gum Campaign: I can’t stop thinking about it! It’s already a good 6 months old, but I finally feel like it’s at the point of cultural saturation where it’s starting to become reference-able. Some background on the spot:

A new 5 Rea

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Key Image

Look At This F*cking Essay: Pilfering & Plundering Responsibly in the Age of Hipsterdom

“The hipster is that person [...] who in fact aligns himself both with rebel subculture and with the dominant class, and opens up a poisonous conduit between the two.” ~”What Was The Hipster? A Sociological Investigation” The above qu…

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