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Advertising

prototype header

The Power of Prototyping

A prototype in it’s most basic form is the difference between thinking and making. In advertising terms it’s the initial scrawled drawing of a print ad, or the TV idea scribbled on the back of a napkin. It’s turning an idea from an abstract thoug…

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draper

The Draper Cycle

I’ve never met more workaholics that in an ad agency. Admittedly I’m one of them. As I type this at my desk at work at 9pm, I can see at least half of the creative department outside my office cranking away like it was noon. Do we work to distract ourselves? Does writing o…

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Read This Quick! It’s Distracting You From Work

It’s Monday. I wake up early, get on my bike and arrive at the agency for half eight. I have my morning coffee, tweet about it, check-in, read my emails, update my status, put on my headphones, tweet again, open my notebook, chat to my colleagues, check my email…

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drum

Using Our Power for Better

Every day, I go into my office and never really know what to expect. Problems fly at me from all directions and I spend the day with some very smart people, thinking up the most creative ways to tackle those problems. We make big leaps, throw out seemingly non-linear i…

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