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Branding

'Old' mentality

Communit-ication: Think Platform, Not Page

We’ve all heard this three thousand times: the old, top-down advertising model is dead and has been replaced by a two-way dialogue and open communication between brands and consumers (also known as people). Where brands used to control and project their images t…

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Key Image

Look At This F*cking Essay: Pilfering & Plundering Responsibly in the Age of Hipsterdom

“The hipster is that person [...] who in fact aligns himself both with rebel subculture and with the dominant class, and opens up a poisonous conduit between the two.” ~”What Was The Hipster? A Sociological Investigation” The above qu…

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Mommy subway

“Lead A Better Life” Movement: Consumers Will Thank You

For years companies have been utilizing guerrilla marketing tactics to connect consumers with their brand. I’ve personally been a “Redbull Girl” and a member of the “Mountain Dew Crew”. It was my job to energize consumers thro…

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platforms_sketch

The Rise of the Digital Platform

Yesterday, I awoke with a sense of fear. I looked bleary-eyed at my iPhone that doubles as my alarm clock. Then I looked outside only to notice that it was not only colder than usual, but also raining. Raining?  “F this,” I thought. I really didn’…

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