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Tina Fey

Let’s Make The “Rules of Improv” Rules In Advertising

An idea can be as powerful as a hammer, but usually begins as a delicate seed of an incomplete thought. It needs to be incubated and protected while it develops and gets better. Some creative practices do better jobs than others at this. But all too often, the majorit…

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beijing nac

A Plastic Future

The beauty of a creative profession depends on working within, and possibly around, external constraints. Regardless of their source, these factors can both inspire and frustrate, frequently doing both at the same time. A fairly recent development in Archite…

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'Old' mentality

Communit-ication: Think Platform, Not Page

We’ve all heard this three thousand times: the old, top-down advertising model is dead and has been replaced by a two-way dialogue and open communication between brands and consumers (also known as people). Where brands used to control and project their images t…

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Nike Plus – The Creative Edition (v.2.0)

After my initial Nike Plus – The Creative Edition V.1.0 post, we at the Knot Collective managed to get the ball rolling on turning it into a reality. In a world of ‘what-ifs’ a few of us felt that making this concept tangible would be more than wort…

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