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Creativity

Mommy subway

“Lead A Better Life” Movement: Consumers Will Thank You

For years companies have been utilizing guerrilla marketing tactics to connect consumers with their brand. I’ve personally been a “Redbull Girl” and a member of the “Mountain Dew Crew”. It was my job to energize consumers thro…

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Tunnel

Future Perfect

“Let the future tell the truth, and evaluate each one according to his work and accomplishments. The present is theirs; the future, for which I have really worked, is mine.” – Nikola Tesla There’s a painful optimism that comes with crea…

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P-is-for-Passion

Contemporary Stimulus is Change

Cerca di impegnarti al massimo – to try or to do your best. These were the first words spoken at our Friday morning briefing. This speech would signify the kick off of my Masters Program at Scuola Politecnica di Design, as well as a year long partnership worki…

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draper

The Draper Cycle

I’ve never met more workaholics that in an ad agency. Admittedly I’m one of them. As I type this at my desk at work at 9pm, I can see at least half of the creative department outside my office cranking away like it was noon. Do we work to distract ourselves? Does writing o…

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