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Why 5 React Gum TV Spot Works: Customer Identity Recognition

5 React Gum Campaign: I can’t stop thinking about it! It’s already a good 6 months old, but I finally feel like it’s at the point of cultural saturation where it’s starting to become reference-able. Some background on the spot:

A new 5 Rea

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Nike Plus – The Creative Edition (v.2.0)

After my initial Nike Plus – The Creative Edition V.1.0 post, we at the Knot Collective managed to get the ball rolling on turning it into a reality. In a world of ‘what-ifs’ a few of us felt that making this concept tangible would be more than wort…

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Look At This F*cking Essay: Pilfering & Plundering Responsibly in the Age of Hipsterdom

“The hipster is that person [...] who in fact aligns himself both with rebel subculture and with the dominant class, and opens up a poisonous conduit between the two.” ~”What Was The Hipster? A Sociological Investigation” The above qu…

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Future Perfect

“Let the future tell the truth, and evaluate each one according to his work and accomplishments. The present is theirs; the future, for which I have really worked, is mine.” – Nikola Tesla There’s a painful optimism that comes with crea…

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