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Digital

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Why 5 React Gum TV Spot Works: Customer Identity Recognition

5 React Gum Campaign: I can’t stop thinking about it! It’s already a good 6 months old, but I finally feel like it’s at the point of cultural saturation where it’s starting to become reference-able. Some background on the spot:

A new 5 Rea

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Nike Plus – The Creative Edition (v.2.0)

After my initial Nike Plus – The Creative Edition V.1.0 post, we at the Knot Collective managed to get the ball rolling on turning it into a reality. In a world of ‘what-ifs’ a few of us felt that making this concept tangible would be more than wort…

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Look At This F*cking Essay: Pilfering & Plundering Responsibly in the Age of Hipsterdom

“The hipster is that person [...] who in fact aligns himself both with rebel subculture and with the dominant class, and opens up a poisonous conduit between the two.” ~”What Was The Hipster? A Sociological Investigation” The above qu…

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Let’s travel social

Have you ever run into someone you know who happened to be on the same flight? Sure you have. This scenario has occurred relatively often for me and did so again this past Thanksgiving weekend. Here’s how it typically goes down: I’ll run into a friend in…

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