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Interactive

'Old' mentality

Communit-ication: Think Platform, Not Page

We’ve all heard this three thousand times: the old, top-down advertising model is dead and has been replaced by a two-way dialogue and open communication between brands and consumers (also known as people). Where brands used to control and project their images t…

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SXSW 2011

The SXSW Download

After 5 days of panels, parties, core conversations and conversations starting with, “Hey, we know each other on Twitter!” I’m back from Austin and am generally exhasuted. And freshly motivated. Exhaustingly motivated is probably more like it.  For star…

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MAS DUMBO classroom

The Print Won’t Be Getting Better

Firstly, I have to state that I have nothing against print advertising. As an art director who attended design school I, feel I have as much appreciation for a brilliantly done print piece as anybody.  Last week Jeff Goodby, one of our modern creative legends…

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moleskine1

Nike Plus – The Creative Edition (v.2.0)

After my initial Nike Plus – The Creative Edition V.1.0 post, we at the Knot Collective managed to get the ball rolling on turning it into a reality. In a world of ‘what-ifs’ a few of us felt that making this concept tangible would be more than wort…

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