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'Old' mentality

Communit-ication: Think Platform, Not Page

We’ve all heard this three thousand times: the old, top-down advertising model is dead and has been replaced by a two-way dialogue and open communication between brands and consumers (also known as people). Where brands used to control and project their images t…

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moleskine1

Nike Plus – The Creative Edition (v.2.0)

After my initial Nike Plus – The Creative Edition V.1.0 post, we at the Knot Collective managed to get the ball rolling on turning it into a reality. In a world of ‘what-ifs’ a few of us felt that making this concept tangible would be more than wort…

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NikePlusCreative

Nike Plus – The Creative Edition (v.1.0)

@capricey: In 11 days, I will be landing on the other side of the world, in Hong Kong. An entire lifetime of work has to happen before this… @Le_Professional: Someone should develop the equivalent of the Nike Plus system for creatives, & playlists to kee…

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drum

Using Our Power for Better

Every day, I go into my office and never really know what to expect. Problems fly at me from all directions and I spend the day with some very smart people, thinking up the most creative ways to tackle those problems. We make big leaps, throw out seemingly non-linear i…

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