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Product

5_react_ad

Why 5 React Gum TV Spot Works: Customer Identity Recognition

5 React Gum Campaign: I can’t stop thinking about it! It’s already a good 6 months old, but I finally feel like it’s at the point of cultural saturation where it’s starting to become reference-able. Some background on the spot:

A new 5 Rea

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Tunnel

Future Perfect

“Let the future tell the truth, and evaluate each one according to his work and accomplishments. The present is theirs; the future, for which I have really worked, is mine.” – Nikola Tesla There’s a painful optimism that comes with crea…

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NikePlusCreative

Nike Plus – The Creative Edition (v.1.0)

@capricey: In 11 days, I will be landing on the other side of the world, in Hong Kong. An entire lifetime of work has to happen before this… @Le_Professional: Someone should develop the equivalent of the Nike Plus system for creatives, & playlists to kee…

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job2

I Want A Job That Doesn’t Exist Yet

Sometimes a song, a piece of art, or an event reminds you to stay on your toes. Just as you’re getting comfortable with the way things are, the world changes again and makes sure you’re paying attention. Most recently, a short speech delivered the wake…

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