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'Old' mentality

Communit-ication: Think Platform, Not Page

We’ve all heard this three thousand times: the old, top-down advertising model is dead and has been replaced by a two-way dialogue and open communication between brands and consumers (also known as people). Where brands used to control and project their images t…

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MAS DUMBO classroom

The Print Won’t Be Getting Better

Firstly, I have to state that I have nothing against print advertising. As an art director who attended design school I, feel I have as much appreciation for a brilliantly done print piece as anybody.  Last week Jeff Goodby, one of our modern creative legends…

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Why 5 React Gum TV Spot Works: Customer Identity Recognition

5 React Gum Campaign: I can’t stop thinking about it! It’s already a good 6 months old, but I finally feel like it’s at the point of cultural saturation where it’s starting to become reference-able. Some background on the spot:

A new 5 Rea

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Let’s travel social

Have you ever run into someone you know who happened to be on the same flight? Sure you have. This scenario has occurred relatively often for me and did so again this past Thanksgiving weekend. Here’s how it typically goes down: I’ll run into a friend in…

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